What is Web 2.0?
Travel agents are often on a shoe-string budget to market their business, and thus, marketing can often take a backseat. This is the road to failure. Please know that effective marketing is the key to your success. You cannot overlook this. It’s easier and easier now to market your travel business on a very limited budget.
So, if it’s a shoe string budget you are after, then you will need to understand Web 2.0, otherwise known as social marketing. This article will breakdown exactly what Web 2.0 is, and will give you three very good reasons why social marketing is so important.
Continue reading »
Make Money Online for Free
If you are a travel agent and you don’t have YOUR OWN website or blog, then you are missing out on a huge, effective and FREE marketing opportunity in your travel business. A website or blog does so many things – it captures potential travelers when they are searching on the internet about their next vacation, it helps you stand out from the crowd and distinguish yourself from online booking sites and other agents, so they book their vacation with you, and it helps you keep in touch with prior clients, inspiring them to go on another vacation and call you when it happens. Thanks to WordPress, starting your own blog is easier than ever (and it costs NOTHING too!).
Read this article to learn exactly why a Blog could be a turning point in your travel business.
Home Based Business Opportunities
Years ago, travel agents did not have to focus much time or effort on marketing. Today, with so many people using the internet to search for things like information on their next big vacation, the emergence of online booking engines may seem like competition, but shed a different light on it and you will see a fantastic opportunity for travel agents to snap up new business. However, this means that you, the travel agent, must go online to get your prospects. And that does NOT mean relying upon your agency’s website with a little bio on you. It DOES mean that you need to have your own, personal website. The good news is that using online marketing is very cost effective, anyone can do it (including internet virgins!), and it can be a whole lot of fun if you understand what you are doing.
Online Marketing overwhelm
My goal today, is to get you to understand the big picture of online marketing.
Continue reading »
Industry Leaders
If you want to be a raving success in your travel business, hands down, the best, most efficient and easiest path is to find the people who have achieved the level of success you desire and duplicate what they have done. So, success secret #2 is: “Surround yourself with the best of the best.” Seek them out, observe what they do and then take action.
Are you coachable?
There is an implied Success Secret here,
Continue reading »
Oprah Winfrey
The most successful entrepreneurs, like Oprah Winfrey and Richard Branson have a few things in common that I believe are their secrets to success. If you master them all, you will be on the path to a very prosperous future, but also a most fulfilling life. I also want you to know that: YOU ARE CAPABLE of mastering these. Today’s post is about one of those secrets. Later posts will detail the other secrets.
Sir Richard Branson
Most important however, is they recognize that all their power is inside themselves, and in valuing what they have to give. When that happens, financial prosperity naturally follows.
“Wealth accumulates on the inside before it expresses itself on the outside.” David Cameron Gikandi, Happy Pocketfull of Money
Sadly, it’s rare when we come across a business or person who has. We all have special gifts and we were put here on this earth to share them with others. This may seem a really simple concept, but it is incredibly powerful if you live your life and run your travel business by it.
So, step one in laying the foundation to a successful travel business is identifying your own personal gifts and making a commitment to value what you have and then give to others. When you value yourself, a natural side effect is the desire to share yourself with others. Conversely, when you don’t value who you are, you are afraid to share yourself with others, or subconsciously hide who you truly are, and end up pretending to be something else. Trust me, that’s not a fun way to live, and it gets exhausting.
Think about this example – let’s say you have a beautiful pendant necklace that was passed down to you from your grandmother. It’s made out of a semi precious stone and set in platinum. It’s a necklace you have loved all your life and it makes you smile everytime you look at it.
Pendant from Grandma
You have a good friend that is going to a big, red carpet, Hollywood event and she shows you her dress. The second you see it, you know your pendant necklace would be the perfect complement to her dress. You scream with delight as you tell your friend about the perfect necklace she must borrow. She is just as excited as you when she sees it, and it looks so beautiful. Everybody is happy and everybody wins.
Now, let’s look at this same example and change one, simple thing. You still have the pendant, but you never liked it. Your friend shows you her dress and you tell her it’s gorgeous, but it never occurs to you to tell her about your grandmother’s pendant. It’s been years since you looked at it and it’s burried away in the bottom of some dresser drawer.
There are a lot of lessons you could draw from this example, but the one I want to focus on is: when you value your gifts, it gives you immense pleasure to share them with others. You WANT to share them with other people. When you don’t value your gifts, it doesn’t even occur to you to share them with others, you have buried them away so long ago, that you have completely forgotten about them.
So, today’s assignment is to explore who you are and what natural gifts you have to give. A great place to start is by identifying the things you enjoy doing most. For some people, it’s terribly obvious, but for others, it might not be so. A lot of limiting beliefs will come up. Don’t listen to them. Today’s assignment is to begin your Safari 2 Success on a personal discovery journey.
