Tuesday, 10:00am
From:  Meredith Hill, Huntersville, NC

Dear Travel Entrepreneur,

The word “Safari” means journey in Swahili. Let me take you and your business on a journey by personally walking you through my proven 6-Step SAFARI System. Take it and implement what you learn, and you’ll never worry about getting clients again.  This is a safari for your business! 

If you are feeling overworked and underpaid, or frustrated that you can’t seem to find enough of the right clients, you’re in the right place. 

Not long ago, I was struggling in my own travel business, feeling frustrated, overworked and underpaid. I was good at planning safaris – excellent, in fact.  But finding enough of the right clients seemed beyond my ability. More often than not, I ended up working with difficult, penny-pinching, indecisive clients with champagne taste on a beer budget.

Since I wasn’t attracting enough clients who wanted to travel to Africa (which is the travel niche I’m in, but more about that later), I took all work that came to me, that means every single person who walked in the door or called and wanted to travel anywhere in the world, I would take their business.  One day I would be a Caribbean specialist.  The next day, I would have to learn the European rail system as I planned a self-drive tour of Italy.  I didn’t have the confidence to ask for compensation for the hours I poured into trying to be an instant expert.  And the whopping $240 commission I got for a trip that took 16 hours of my time, energy, resources and passion to put together didn’t go very far.  In hindsight, I was, in essence, a volunteer. Do you ever feel like a volunteer in your business?

It affected my personal life.  I worked from home, so there was never an “off” button for me.  In between caring for my 2 young children and husband, I found myself at my desk, responding to emails, putting together detailed itineraries at all hours of the day and night.  “Why is Mommy always working?” they would ask, with big sad eyes.  Talk about guilt.  Even when I wasn’t working, I was never totally present for them.  I wanted to be a good mom, and I wanted to be a good travel consultant for my clients.  How does one do it all?

One day, I hit rock bottom.  I took an honest look at my situation and saw that my family was falling apart.  My husband and I didn’t know each other anymore.  My 3-year-old son was constantly acting out – his way of getting my attention and keeping his mommy and daddy together.  My 5-year-old daughter developed Psoriasis – a skin condition that was rooted from deep emotional pain.  And, my business – which totally consumed me – was barely surviving financially.  My world was on a fast track to disaster. 

I couldn’t ignore the truth in my world any longer.  I had to keep my family together.  Something had to change. 

I came so close to giving up my business and throwing in the towel.  But I didn’t because it felt like I was giving up on me and my passion.  I knew there had to be a way. There had to be a different path – one that lead to success, prosperity and fulfillment. To save my family and my own sanity, I decided I was going to find that path to happiness and success.  So, instead of giving up, I made a commitment to change the WAY I did business. 
I knew the most important thing I could do was to figure out how to make more money while working less hours in my business.  I tapped into my Wall Street analyst skills and looked long and hard at my numbers.  I finally saw them for what they were.

It was so obvious.  I had to stop working for nothing.

The ridiculously long hours that wreaked havoc on my family, not to mention me, finally brought me to the breaking point.

I felt it was time I established a bottom line figure for the bookings I would work on. No more $900.00 3-night Las Vegas packages for me.  If my client wasn’t coming to the table with more than $5,000.00 to spend on COMMISSIONABLE travel, I pointed them elsewhere. Yes, I was actually turning business away even though my husband was screaming at me, “Are you crazy?!!”

Let me be honest. This decision was one of the most difficult I’ve ever had to make. So much was riding on me being able to take my business to the next level without compromising my family in the process. It was a gut-wrenching, and I shed more than a few tears in the process, but I knew deep down that this was the direction I had to take.
The second thing I did was take off the many masks I wore, trying to be an expert on any and all travel that came my way.  My passion and expertise was for travel to Africa, and it was time to declare my specialty.  The name of my company, after all, was Hills of Africa Travel.  I had to stop sending mixed messages to my clients.

It was very scary.  At the time, most of the business that came to me was not to Africa, so I was turning away 75-80% of my business.  I had more free time – which was great and very healing for my family. But I still feared that my business would all but disappear. 

Then the opposite happened.  My business exploded. 
I went from making $36,000.00 in commissions at the end of 2005 to $146,000.00 in commissions at the end of 2006.  In just 12 short months, my income had multiplied 5Xs.  And I worked fewer hours than I had in the past 4 years. 

Yes, I had work/life balance again.  I made a conscientious effort to create an “off” button and stopped working after certain hours and I no longer work on weekends.  All this because I picked a specialty and established a bottom line for travel inquiries.  Here’s another thing, our revenues have NEVER dropped below six figures since then – even in 2008 and 2009, which were some of the most difficult years in travel.

So if there is one thing you take from this it is that experts make more money. Picking a specialty is one of the most empowering things you can do for your business. Most people don’t do it because they are afraid they will lose business, or lose the opportunity to establish a relationship with new prospects. What happens in reality is exactly the opposite. You get referrals, people remember you and your story, and your business will GROW in ways you never even imagined it could.

Another reason people don’t pick a specialty or niche area is because they don’t know how or what to pick.  Well, there’s more good news for you – the first week of my program walks you, step-by-step through this process showing you exactly how to connect with the “sweet spot” in your travel business.  Once you narrow in on your brilliance and declare a specialty around it – you will be taken through the process of creating language for your marketing materials that pulls ideal clients in to you like a magnet.

No more fruitlessly long haphazard hours searching for clients, making cold calls, sending out flyers and brochures to the masses. Cast too wide a net and you quickly lose time and money marketing to the wrong people.

You’ll discover exactly what to put on your website, your business card, your brochures, your e-mail signature – even your voicemail message.  And, probably more importantly, what NOT to put on them.  It will be magical.  This one piece of the puzzle is worth the price of admission alone!

Going into 2007, I was so much happier. My family was coming back together. I had time for them again. I was present for them again. I was making a decent income, AND I was pregnant with my third child. I had finally struck a balance in my work and family life.

Not being one for settling, I wanted my business to grow more….a lot more.  I knew the only way to achieve that growth was to market actively, not just wait for business to come to me.  But how? 

I began a mission to learn everything there was to learn about marketing.  I started inside the travel industry – listening to supplier calls on marketing and attending trade shows.  Unfortunately, I came away without a whole lot of great ideas.  They all seemed to say the same old thing – business is based on referrals.  I just knew there was more I could do.

I turned to sources outside the travel industry paying close attention to marketing expertise for the solo entrepreneur. And I hit a jackpot.  I finally found the keys to growing my travel business, the secrets that no one in the travel business was teaching. I took every course I could find, read every book I could get my hands on, searched the Internet and went to see speaker after speaker on the topic of marketing and anything that related to that.

By this time, my business partner was on board with all the new marketing we were learning and she was just as enthusiastic about it as I was.  Together, we implemented everything we learned – inside our business and out – because there was a lot of mindset and life discovery work to be done too.  We made mistakes and not everything worked.  The success didn’t happen overnight.  There were lots of ups and downs.

But over the course of 4 years, the results are nothing short of amazing.  Hills of Africa crossed 7 figures in sales in 2010, has quadrupled in size and seen revenues grow 5 fold.  If you remember, these weren’t just any typical 4 years.  These were the years when Wall Street collapsed and was bailed out by the US government, the economy tanked, unemployment rose to an all-time high and doom and gloom was the flavor of the day.  Yet we achieved this incredible success amidst this challenging environment selling a high-end, luxury travel product.  Pretty amazing, yes?
Hills of Africa no longer works with penny-pinching clients with champagne tastes and beer budgets.  We now work with billionaires, celebrities and lots of amazing, down-to-earth clients who have a passion for Africa and a decent amount of money to spend on their journey. It’s not greedy to turn away the lower budget travelers – it’s just plain good business, unless you want to be overworked and underpaid, and continue to struggle to provide for yourself and your family.

What’s amazing is that we aren’t working any more hours and we aren’t doing anything different for our clients. Remember those late nights I talked about earlier? Back then, stress dominated my life. I lost so much sleep and energy trying to keep pace that it actually made me ineffective at my job, not to mention the fact I wasn’t able to be there for my family. Who can realistically keep that up? I now work far less hours, have much more free time, and can travel a whole lot more, too.

We provide the exact same service we always have. But we are getting paid a WHOLE lot more. The difference is how we market and who we attract. Now we attract exactly the right kind of clients; people who are happy to pay us, who are as super-enthusiastic about travel as we are, and who really understand the value the right travel professional brings to the table. In short, they love partnering with us for all their travel needs, and as a result, they keep coming back and telling others about us too! 

And this is good news for you, because I am handing over ALL the tools and techniques that work and NONE of the ones that don’t work. Boy, do I wish there was something exactly like this available to me, when I hit rock bottom, a system that will show you the entire marketing process specific to your travel business. Let’s face it…budget travelers looking for a last minute package to Vegas are a dime a dozen, but good quality clients, with solid travel budgets, who truly value the expertise of a travel agent, and are willing to pay for those services, are much, much harder to find. At least until now they were harder to find. With the “6-Step SAFARI System” it will seem like these ideal clients are crawling out of the woodwork to do business with you and only you.
During my journey to success in my travel business, I learned a whole lot about myself.  I learned that I love to teach.  I learned that I have not been alone in my struggle.  In fact, there are many people in the travel business that continue to struggle today, the way I did a few years ago.  And I learned that my true passion no longer lies in planning safaris and sharing Africa with my clients.  Rather, my passion lies in helping travel professionals, just like you, who are working very hard, not getting paid enough and find themselves on a path to some sort of disaster – be it health related, relationship break up, financial or even spiritual.

I want to help you.  I want to show you how to take your passion for travel and make more money, stop working so hard, and focus on how to make a difference in people’s lives.  I put in the hard work.  Now should be my time to coast and enjoy the ride.  But instead, my nagging soul got in the way and nudged me to step into something different.  Something more aligned with who I am and what I have to share.

One thing I was able to get clear on in this journey is my gift and my unique ability.  Call it my “sweet spot” in the travel business.  My gift is the ability to see opportunities and paths that others don’t see.  You may feel stuck in your situation.  My gift is that I see your escape route.  I can give you the vision you don’t have.  I see your “sweet spot” and can light the path for you to get there.   Your “there” is a prosperous business, where you feel happy, not drained, fulfilled, not resentful, and where you sleep well at night knowing you are making a difference in people’s lives.


This marketing system is different from what everyone else is teaching in travel.  A simple, but powerful, lesson is that there are 3 different ways to grow your business – this goes for all businesses, not just a travel business.  Those 3 are:

You might think these are pretty obvious.  They are.  However, most business owners, make the mistake of focusing on only one of those 3 instead of all 3 of them.  The problem is, when you focus on one, you grow your business at the rate of a snail.

But when you focus on all 3, you grow your business exponentially, EVEN WHEN THE ECONOMY STINKS! How’s that for recession proofing your business? That’s EXACTLY why we were able to grow our business exponentially amidst some very difficult economic environments. When this happens for you, you know you have cracked the code.
And since discovering this, I have painstakingly put together what we did at Hills of Africa to grow our business exponentially and put it into a system called the “SAFARI Guide System”.  There are 6 steps to the system, one for each letter in the word SAFARI.   And when you implement all 6 steps, you WILL be addressing all 3 ways to grow your business as well as some other key things like establishing your niche, expanding your mindset, and setting clear and specific goals, because it’s really important to enjoy what you are doing too! 

So if you think it’s time to take your business on a SAFARI, then let the 6-Step SAFARI System, be your guide. It took me over 4 years to put all the pieces together.  And it’s all in here for you so you can:

If you are wondering why this system will work when nothing else you have done has had a significant impact on your business, it’s because no one else in the travel business is teaching this material.  No wonder we’ve been struggling for so long.  The good news is, once you know EXACTLY what to do, how to do it and what really works as opposed to what’s just a nice idea that doesn’t amount to anything, then you start to see REAL RESULTS.  That is, when you take massive action.

Now, imagine yourself jumping up and down, fist in the air, saying “YESSSS! I just got my first 6-figure booking!”  Or maybe it’s your first escorted trip that you have been dreaming of doing.  Or perhaps it’s something as simple as finally asking for a $350 service fee and the client doesn’t blink an eye while handing over his credit card.  There’s no feeling in the world like achieving your dreams, especially when you’ve experienced the struggle of working too hard for too little.  The cool thing is, when you start attracting more and more of your ideal, profitable clients, and making a LOT more money, you automatically get more confidence to push you to the next level.  It gives you so much freedom!!!

So what is the SAFARI Guide Home Study System? It is a complete marketing and client attraction training system and toolkit for the travel entrepreneur, a compilation of absolutely everything you need to attract ideal clients. The program includes 6 videos that walk you through each step in the SAFARI system, worksheets, slides, MP3s, and templates so all you have to do is fill in the blanks and you have your very own documents to use. Absolutely nothing to create on your own. All the hard work has been done for you.

Obviously, that depends on how long you’ve been in business and how much you put into the assignments in the home study system. The key is implementation, and this system was created to make it super easy to implement.  That’s why you’ll see dozens and dozens of examples, scripts, templates and formulas that you can directly apply to your business and start seeing results immediately.

Do all your assignments. Be totally focused on marketing your business.  Understand it’s not a “quick fix”. It’s not magic and requires that you plant seeds and for those seeds to grow into the fruit you can enjoy. All my clients who have diligently applied every step of the SAFARI Guide System have successfully grown their businesses, in much less time than they would have on their own AND have made more money than they’ve made before.

Think about it…I want you to stop reading for just one moment and ask yourself, “What is a new, IDEAL client worth to me in terms of revenue?”  For most travel professions, that ranges between $500-$2,000, for EACH NEW CLIENT.  So technically, just one client would far cover the investment in the SAFARI Guide Home Study System.  Cool, right?

Let’s look at the lifetime value of that one IDEAL client. Multiply that by the number of referrals you’ll now receive from that client and their family, friends, and colleagues, and so on and so on, and you’ll see that the SAFARI Guide Home Study System can net you 100 times what you invest in the next 10 to 20 years…something to consider.

Even more important, what is the value of the time you will get back, no longer dealing with penny-pinching, indecisive clients?  What is the value of finally doing what you love and being compensated well for it?  Think about the freedom that extra income will bring you.  Think about how fulfilled you will feel building your travel business around your “sweet spot” and focusing on how you can make a difference in other people’s lives. 

Whereby my private coaching programs are an investment in the multiple thousands of dollars, the SAFARI Guide Home Study System was created so you can do this on your own, at your own pace in a REALLY affordable way.  Remember, I want to help you and I have made it my life’s mission to help you change the way you are running your business.

Instead of charging the cost of my regular coaching program, the entire SAFARI Guide Home Study System and all its bonuses, is available to you at the low investment and CLOSE-OUT PRICE of only $197.

This includes all 6 videos with the entire course taught by me, a copy of each and every slide, the 6 MP3's in case you want to listen instead of watch, all of the worksheets, assignments, templates, plus all the bonuses.

Of course, you will have immediate access, so you’ll have them and can get started immediately.