Make Money Online for Free
If you are a travel agent and you don’t have YOUR OWN website or blog, then you are missing out on a huge, effective and FREE marketing opportunity in your travel business. A website or blog does so many things – it captures potential travelers when they are searching on the internet about their next vacation, it helps you stand out from the crowd and distinguish yourself from online booking sites and other agents, so they book their vacation with you, and it helps you keep in touch with prior clients, inspiring them to go on another vacation and call you when it happens. Thanks to Wordpress, starting your own blog is easier than ever (and it costs NOTHING too!).
Read this article to learn exactly why a Blog could be a turning point in your travel business.
1) Safe Place
A blog is a safe place for potential customers to learn more about you, read your material, get to know you and decide if they want to do business with you. On a blog, they can look without buying. On a blog, they can acquaint themselves without having to give you contact details.
2) Branding & Positioning
People don’t buy products, they buy solutions. A blog is where you position yourself as a solution provider…not a seller of travel. When you approach someone in an effort to sell a vacation, that person will pull away, which can result in you chasing them. The most successful marketers never chase customers. Instead, they position themselves as experts in their field. On a blog, you can share everything you know about your specific expertise in travel, and show them how you will solve their vacation problems and create lifetime memories. It lets them know that you are trying to help them, not scam them. When they realize they need a solution, they will come back to you. A blog is a great FREE tool for you to shift from push marketing to pull marketing.
3) Amplifies Social Marketing Efforts
If you want the travel business of your dreams, but only have a shoestring budget, you must embrace social media by using Facebook, Twitter, Linked In and other FREE marketing outlets. Once you are actively using those, it is much more effective to direct Facebook, Twitter, YouTube, and MySpace followers to your blog than to company website. People will take you seriously. In addition, you are able to gather so many more e-mail addresses because you are a real business, not doing this as a hobby.
4) Building Equity
I have saved the most important for last. Every time you post an article to your blog, you are building your content. What’s even better, as a travel agent, you have so much interesting content sitting in your head, based upon all the travels you have taken. All you have to do is download your fabulous portfolio of amazing vacations onto a blog. If you post daily or even once a week, consistently, for several months, you will eventually have a very valuable asset. All your articles generate FREE marketing on the world wide web and that NEVER expires. You will continue to get FREE website traffic from 3 months worth of daily posting for years and years to come.
Learning how to market your travel business online for free will take time and effort, but it can be done. Setting up and posting to a blog is a critical starting point for long term success. What I love most about blogging is that people can be their true self and it’s the most genuine and authentic way to promote your awesome travel services.
